Become an Owner of the Vegas Strip’s New Entertainment Destination
El Corazón is an upscale Mexican restaurant and events venue opening at Treasure Island, on one of the busiest corners in the US. The 10-year lease is signed. Construction's underway. Now we're targeting a January 2027 opening. Once we're open, there won't be another ownership chance. Invest today to unlock VIP valet or founders' seating.
Why Treasure Island Committed $5M to El Corazón
Previously named “Entrepreneur of the Year” by the Small Business Administration, Jonathan Fine is a native Las Vegan who’s built a portfolio of consistently high-performing venues. Each is different, each is profitable.
* Past performance is not indicative of future results. Any investment or financial decisions made based on past data should not be considered a guarantee of future performance.
El Corazón: Fine’s Most Ambitious Project Yet
Most restaurants have one or two reasons to attract customers. Because it’s 4X the size of the average fine dining restaurant, El Corazón has six, each serving different occasions on different revenue engines.
* Images shown are AI-generated renderings and may not reflect the final product, design, or appearance.
** Always consult with a qualified financial advisor or professional before making investment decisions.
This is What Owning the Room Feels Like
When you invest, you enter the exclusive world of Las Vegas venue ownership. While the public experiences El Corazón as guests, you’re eligible for exclusive access, recognition, and experiences that will never be available to anyone else.
• Reserved Founders’ Seating at the Agave Bar
• Plus Founding Investor Club
• Plus Agave Founder
• Plus Corazón Society
• Plus Legacy Founder
85,000 People Walk Past This Corner Every Day
Treasure Island has a prime position on the Vegas Strip. It’s directly across from The Palazzo at The Venetian, next door to the new Hard Rock Hotel, and steps from the Wynn, Sands Convention Center, and The Sphere.
The Location’s Already Proven Itself
Señor Frogs did $16–18M in its final year in this exact space. Directly across the street, TAO Las Vegas was twice named America's highest-grossing independent restaurant, earning $42.5M/year. El Corazón is larger and built for multiple revenue streams that neither Señor Frogs nor TAO were designed to capture.
* Past performance is not indicative of future results. Any investment or financial decisions made based on past data should not be considered a guarantee of future performance.
Gambling Isn’t King in Vegas Anymore3
Gambling’s fallen from 59% of Strip revenue in the 1980s to 34.8% today. Rooms, food, and drink now represent 53%+ of 2024 revenue. Convention attendance hit 6M visitors in 2025, and industry leaders call 2026 the best group meeting year in Vegas history. El Corazón was built for this shift, and once it’s open, we won’t have an investment opportunity like this again.
How We’ll Use the $4,999,999.68 We Raise This Round
We're raising $4,999,999.68 to fund the final push to open the restaurant. Here's how those funds will be used:
** Always consult with a qualified financial advisor or professional before making investment decisions.
The Road to Launching in January 2027
This isn't a concept. It's a venue in active construction with a signed lease, committed capital, and a target opening date within the next six months.
$21M-$28M in Projected Revenue and Profitable in Year 1
The beauty of our six-part model is the breadth of revenue streams. It’s why our high case projects $28.8M in Year 1, growing to $33.3M by Year 3. Even our conservative projection clears $21M in Year 1 and improves every year after. Both cases are cash-flow positive from the start.
* Forward-looking statements about our future plans and roadmap are based on current expectations and assumptions that involve risks and uncertainties. Actual results may differ materially from those expressed or implied, and we encourage potential investors to carefully consider the risks outlined in our offering documents before making an investment decision.
Frequently Asked Questions
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of El Corazón (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
What is the El Corazón pre-money implied valuation?
El Corazón’s pre-money valuation is $21,840,000. The valuation was calculated by multiplying the total number of shares outstanding (TSO) by the price per share offered in this raise. This is a pre-money valuation — meaning it reflects the company’s value before any new funds raised in this offering are added.